• Location is the single greatest factor affecting the value of real property.


  • Buyers compare your property against competing properties.
  • Buyers interpret value based on available and recently sold  properties in your area.


  • The current real estate market may reflect a buyer’s or seller’s market.
  • Market conditions cannot be manipulated; a personally tailored marketing plan must be developed accordingly.


  • Property condition affects price and speed of the sale.
  • Optimizing physical appearance and advance preparation for marketing, maximizes the perceived value.


  • If the property is not properly priced, a sale may be delayed or even prevented.
  • Reviewing our comprehensive market study assists you in determining the best possible asking price for your property.
  • Together, these factors, not opinions, contribute to what the market is indicating the value of your home to be.
  • Be flexible and realistic. What you paid for something has no bearing on what you can sell it for…